SUMMARY
Team :
- President = Hugo Berthe
- General Director = Thomas Danset
Over the past five years, La Première Brique has attracted around 46,000 investors who have financed nearly 500 real estate projects, raising a total of €152 million. In 2023 alone, €70 million was collected to support 201 projects.
The success of this Lyon-based start-up, founded by Hugo Berthe and Thomas Danset, is largely attributed to the simplicity and accessibility of its crowdfunding platform. Each week, four to five real estate projects are selected and offered to individuals who can invest anywhere from €1 to €50,000.
Another major factor in their success is the platform’s competitive average return rate of 11%. “To date, over €50 million has been reimbursed with a 0% default rate,” the company’s president noted.
The projects, which include residential properties, office spaces, and land, come from all over France. In a challenging market, small-scale developers and property traders particularly value this fast financing solution. In return, La Première Brique charges a fixed fee on the funds raised by these real estate professionals.
Investors, however, incur no fees. “We currently have a campaign underway for an office and retail property in Haute-Savoie,” shared Hugo Berthe, adding that “the average investment per individual is around €600.” The start-up, which currently employs 15 people, plans to grow its team to 20 by the end of the year.
Pros
- Very accessible with a 1 euros entry investment
- An average revenue pretty high 11%
- A lot of project available 2 to 3 a week
- Very diversified projects and very different areas
- The company has a big linked and interactivity with its community
Cons
- Could a bit more information on each projects
- Investment is blocked for 12 to 48 months
- Risk of loss of capital and the projects are a lot riskier than the average on the market